Clark Kent's shoes

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Seth Godin:

Back when Superman used to change into his outfit in a phone booth, the question was: where does he put Clark's shoes? Because even if he could compress them with his super strength, they'd be ruined.

Organizations that need to adopt different personas often get into trouble.

On one hand, most of the time, they're invisible. They're a boring bureaucracy, optimized for stable jobs, predictable if not low-cost processes, mediocre customer service and average (or below average) user interface design. They're a monopoly and they act like one.

But then, when things break, they're expected to act like heroes, like people who truly care. They are expected to hustle, to find the edge of the performance curve, to really step up.

Unfortunately, their shoes don't compress very well.

We know it can be done. We see heroic organizations do great work.

Small businesses sometimes wrestle with the opposite. They get their accounts by acting like heroes, performing miracles on an emergency basis. But when it comes time to regularly do the work, to show up and show up and show up, they don't have the resources or the patience to do so.

The opportunity is to choose. To truly embrace one and buy precisely the right kind of shoes.

3 Marketing Techniques Every Startup Must Master

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Remember Pokémon GO? Of course you do because it was all you heard about for a few quick months in the summer of 2016. With millions of people downloading and playing the game, retailers and restaurants leapt at the opportunity to sponsor in-game experiences. Players flocked from location to location to virtually battle one another or to catch new Pokémon, and numerous companies were able to cash in on quick marketing wins.

There's a lesson here, though. It’s most likely been a while since Pokémon GO was part of a recent conversation. Chances are that businesses are also no longer investing a significant portion of their marketing budget into the app’s in-game advertising opportunities. Short-term wins absolutely exist, but instead of spending time and money searching for them, early-stage companies should formulate repeatable, scalable marketing techniques.

CSS Naming Conventions that Will Save You Hours of Debugging

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Ohans Emmanuel:

I have heard lots of developers say they hate CSS. In my experience, this comes as a result of not taking the time to learn CSS.

CSS isn’t the prettiest ‘language,’ but it has successfully powered the styling of the web for over 20 years now. Not doing too badly, huh?

However, as you write more CSS, you quickly see one big downside.

It is darn difficult to maintain CSS.

Poorly written CSS will quickly turn into a nightmare.

Ohans makes some interesting points about about CSS conventions such as the use of BEM naming convention (Body, Elements, Modifiers).

Definitely worth a share and a read and a few claps.

We’re not giving browsers enough credit…


Christian Heilmann:

A browser needs to enable people of all different abilities to reach what they came for. And ability isn’t a fixed state but fluctuates with environment and external influences.

We don’t give browser makers enough credit for this amazing experience, as it is — like all good UX — invisible.

Christian gives us a good example of all browsers do, they do get underestimated as the main tool that is open every day.

Let's bury the hussle

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I love Gary Vaynerchuk dearly. So much of his message about patience and perseverance is completely in line with how I view the world. But I can’t take any more odes to “the hustle”. Like most banners, it either dies in obscurity or lives long enough to become perverted.

In the early days, I chose to interpret “the hustle” as a way for those with very little to outsmart those with a lot through clever steps. Finding leverage where you had none. Doing things that weren’t supposed to scale or even work, and making it happen.

But even if my original interpretation was once connected to the term, I can no longer pretend that it is. The hustle has become synonymous with the grind. Pushing through pain and exhaustion in the chase of a bigger carrot. Sacrificing the choice bits of the human experience to climb some arbitrary ladder of success. I can’t connect with any of that.

The grind doesn’t just feel apt because it’s hard on an individual level, but because it chews people up and spits ’em out in bulk. Against the tiny minority that somehow finds what they’re looking for in that grind, there are legions who end up broken, wasted, and burned out with nothing to show. And for what?

Even more insidious about the concept of the hustle and its grind is how it places the failure of achievement squarely at the feet of the individual. Since it’s possible to “make it” by working yourself to the bone, it’s essentially your own damn fault if you don’t, and you deserve what pittance you may be left with.

It’s origin from a dog-eat-dog world has been turned from a cautionary tale into an inspirational one. It’s not that you need to hustle to survive, it’s that you seek the hustle to thrive, and still at the expense of yourself and others.

Now this opposition mainly comes from a lens focused on the world of creative people. The writers, the programmers, the designers, the makers, the product people. There are manual labor domains where greater input does equal greater output, at least for a time.

But I rarely hear about people working three low-end jobs out of necessity wear that grind on their popped collar out of pride. It’s only the pretenders, those who aren’t exactly struggling for subsistence, who feel the need to brag with bravado about their beat.

It’s the modern curse of having enough time to try to find a meaning to it all. And when an easy answer isn’t forthcoming through shallow inquiry, you just start running from the void. But you can’t outwork existential angst. At best, you can postpone it. Or temporarily burrow it. But it doesn’t go away.

The truth is you’re going to die, and it’ll be sooner rather than later, the more feverishly you devote your existence to the hustle and its grind. Life is tragically short that way.

What really gets my goat, though, is that it doesn’t even work. You’re not very likely to find that key insight or breakthrough idea north of the 14th hour. Creativity, progress, and impact does not yield easily or commonly to brute force.

You want to be more productive? That’s great. First, of course, figure out what you’re actually trying to be productive at, and whether that’s something truly worth doing well. But if you have, here’s my cheat sheet and counter to the hustle

We've all been there, getting stuck in the hussle, that's what I wanted to share this post from David.

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